Meet the Author
Tony Baker has spent the better part of three decades in rooms with people who felt like they're one wrong move from being found out.
As a busy commercial photographer doing almost exclusively portrait work, his job was to get strangers to drop their guard in minutes. Celebrities, executives, athletes, all people with somewhere better to be. What he discovered, early and repeatedly, is that the only thing that ever worked was going first. Showing up fully, honest and unguarded, before asking anyone else to.
That instinct followed him out of photography and into corporate leadership, where he spent another decade inside high-stakes leadership teams at Amazon, and Nike, and at agencies working with Apple, Walmart, The North Face, etc., building and running global creative teams at massive scale. It followed him into executive coaching, where he now works with leaders and organizations
navigating the kind of transitions that don't come with a clear map.
What connects all of this isn't the industry or the titles. It's the same thing it was always about for Tony: Authentic Connection. The moment when someone stops performing and simply is who they are, at their best. Tony has spent his career creating conditions where that becomes possible — for the people in front of his lens, for the teams he's led, and for the clients he sits across from now.
The Field Guides to Life™ collection is an extension of that same work. A collection of honest, direct conversations-in-book-form about the concepts that quietly shape how we move through our lives. Written for people who are already doing the work, and still can't quite find the thing they're looking for.
The first field guide, Enough, publishes May 4th.